Jimmy Choo Expensive Shoes – Behind The Scenes
The Division Of An Empire
Enter Jimmy Choo’s niece, Sandra Choi, who was born on a small island off the coast of England, but was raised in Hong Kong. She came to live with her aunt and uncle in 1991 to attend the Saint Martin Art School, but was quickly swept up in the family shoe business. She worked alongside her incredibly talented uncle, making custom-made-to-order shoes for a, excuse the pun, well-heeled clientele, including movie stars and royalty.
Mellon and Choo came to a parting of the way for several reasons, but the main one was that Choo was a shoemaker, not a shoe manufacturer. He took pride in the custom shoes he created and was not interested in designing “lines” of shoes. However, Mellon was and so was his niece, Sandra Choi. When the company split in 2001, Choo sold his share to Mellon for 10 million pounds.
Choi went to work with Mellon, instead of her uncle, a move that brought much discord to the family. Choi began designing the moneymaking “lines” that Mellon wanted and they were the toast of the fashion world, being seen on all the Milan and Paris runways during Fashion Week. Jimmy Choo Ready-to-Wear retained Choo’s name, although the shoes were no longer made by Choo himself.