Hip-Hop Super Stars with Successful Fashion Brands
Nicki Minaj: Nicki Minaj for Kmart
Often times, when rappers and other influencers decide to go into the clothing business, their first choice is to create collections that are exclusive and expensive. Even though this approach might increase demand, it really doesn’t translate into that much earned revenue. The more profitable approach is taking the mass market route and that’s exactly what Nicki Minaj is doing with her K-Mart collection. The prices are affordable and the styles still capture the Hip-Hop queen’s flashy style. All of these factors equate to a boatload of sales and big bank deposits for Ms. Minaj.