Top 10 Rappers Making Waves In Sneaker Culture

3. Kendrick Lamar

Reebok is one of the top fitness and athletic brands in the world, and one of their bestselling styles is the Ventilator running shoe. Earlier this year, Reebok started releasing ads featuring the wunderkind West Coast rapper known as Kendrick Lamar.

This summer, Kendrick and Reebok came together to release a special edition of the Ventilator sneaker which featured the words “Red” and “Blue” on the heels of the shoes. The symbolism of this is to represent the need for unity between the notorious Blood and Crip gangs of Los Angeles. Kendrick is a highly cerebral rapper who cares about his community; it’s great to see him shed a light on gang violence with his sneaker release.