Top 10 Rappers Making Waves In Sneaker Culture
These days, it’s becoming tougher and tougher for fashion brands catering to the youth demographic to remain relevant.
Trends come and go very fast, and it has become quite common for a brand to just fall off the radar and lose all its customers, clientele and revenue. Because of this, a lot of the bigger companies often depend on people who influence youth culture to maintain the cool factor of their brands.
Rappers have often been called upon and given sneaker deals because of how much influence they have on young people. In the following article, we list 10 rappers who have been tapped for sneaker deals by some of the biggest sports companies in the world.
10. 2 Chainz
2 Chainz is a perfect example of what it means to stay committed to your career. For so many years he was struggling in the industry to make a name for himself as part of the duo, Playaz Circle. There was even a time when he was signed with platinum-selling rapper Ludacris. But he blew up on the solo tip with a single titled “Spend It” in 2010 and he hasn’t looked back since.
Early last year, 2 Chainz hooked up with Adidas to release a pair of all-black sneakers called Top Ten Hi “2 Good To Be T.R.U.” The sneakers retailed for $130 but they didn’t cause as much excitement as sneakers released by some of his more popular rap counterparts.